Tamara Mellon, The Princess Shoes

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Shoes and women, two things that can not be separated. Tamara Mellon as a woman really understand it. Therefore, do not be surprised if the society princess managed the successful course with Jimmy Choo.

Tamara Mellon, the daughter of Tom Yerdye pairing successful ehttp://www.blogger.com/post-create.g?blogID=2346087101080743517ntrepreneurs and former Chanel model Ann Yeardye, born in London on July 7, 1967. His childhood was spent in the land of England, to be precise in Berkshire. At that time, little Tamara essentially educated at Heathfield St Mary's School, which then continued in Beverly Hills and Switzerland.

In the old school, Tamara learned that public relations is a specialty. Therefore, after completing his education, he was immediately joined by Phyllis Water Public Relations. Remove from Phyllis Water, Azzedine Alaia Tamara joined as a shop assistant, then became public relations and then became editor of Mirabella and accessories for British Vogue in 1990.

We work with Vogue, Tamara realized love for her talent as well as others in the area of accessories. He was then approached the shoe-maker Jimmy Choo and discuss the possibility of releasing a collection of shoes, ready-to-wear. With a nod of agreement from Choo, Tamara begins to operate.

He founded the Jimmy Choo shoe company with capital borrowed from his father of 150,000 pounds and discovered a factory in Italy as a production base of shoes.

At that time, success is still far juxtaposed with the name of Tamara. He is only known as a society princess who works as an accessories editor at Vogue and Choo is a shoe maker in Hackney, a small town near London. However, Tamara and then asked to design Choo shoes with different styles, and successfully made Jimmy Choo shoes as a couture brand which can realize the dream of going barefoot women pretty, elegant, and of course a luxury.

Tamara and Jimmy Choo are not moving slowly toward success, even much faster than running. It did not take up a decade, Jimmy Choo label has established itself as a top shoes. Parallel with the designer's shoes like Manolo Blahnik, Sergio Rossi, Christian Loubutin, or Stuart Weitzman.

This is proven by the presence of Jimmy Choos in a series of premium department stores, including Harrods, Harvey Nichols, Saks Fifth Avenue, and Bergdorf Goodman.

However, relations deteriorated Tamara and Choo, who later took a Tamara, Sandra Choi, Choo's niece, to become creative director of Jimmy Choo replace his uncle. "I always remember the adage is, at the end of the day, those who have money are those in power.

Tamara held adage that continues today. Her own shoe label, which started with a capital of 150 000 pounds to large companies worldwide with a value of more than 100 million pounds. Tamara also acknowledged the success of his best friend, Zoe Appleyard.

Proximity to the media, Tamara used as another promotional strategy. Media informs that Jimmy Choo provide different styles for a variety of female characters. Sometimes playful with a game studded, bling, and beads, sometimes classical or traditional with a sophisticated style with a unique shape.